I have been using this product on my Brittany for a year. The veterinarian says her teeth look great.

I get lots of compliments on how beautiful my 6 month old fur baby teeth are. I brush his teeth every night and on the days I feed him soft food twice a day. His breath is fresh and I assume the flavor is ok, because he lets me brush. This was a good investment.

I use this for both my Yorkie and my Maltese and they love it. Great product.

This is the only tooth paste that Roscoe likes!!

Was a little skeptical since I have a 7lb Maltese I though it might be too big but its perfect

My dog is a really healthy 3 year old, except her teeth have always been yellow and plaque ridden and her breath bad. The first time I used this paste, I was getting blood from her gums everywhere I brushed. The second time I used it, I could tell where I had missed a spot previously because those were the only spots that still bled. After a week of use her teeth were very much whiter and no more bleeding. Fast forward a month of no brushing and her teeth are still white and no bleeding when I finally got around to brushing again. They call it enzymatic - I think it inoculated her mouth against bacteria. She loves the taste of it too - I have to keep her from licking it all off the brush right away so I can get her teeth, but when I'm done I load up the big brush side and let her lick it clean since brushing her tongue fixes her breath. Speaking of the brush, I wish they had made the small side a slim rectangle like a small normal toothbrush, the triangle shape is wide and hard to get to the deeper molars with her battling to bite and lick it. The big side is only good for the aforementioned licking, it's probably too big for all but the largest dog mouths. Unlike regular toothpaste, you have to diligently clean this stuff off the brush. It's not as soluble in water as regular paste and will get moldy if left out of the tube. It's pretty easy to use, your dog will probably like the flavor and after a few sessions get more comfortable with the brush going in their mouths. Don't expect to get all the teeth at once, just do short daily sessions at first and let the enzymes do the work. At this point I really just brush weekly or as needed for bad breath/yellow teeth. Bottom line: save yourself $100s each year by using this instead of veterinary teeth cleaning.

Miss Marley loves the taste of the toothpaste it is chicken flavor. I started out just rubbing the paste on her teeth now she doesn't mind me putting it on the brush.

I like the 2 sided brush the larger one gets the back teeth real well and the smaller end get the side teeth . Meg likes to have her teeth brushed she sits right there and lets me do it.