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Instinct Raw Frozen Diet Chicken

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  Product Info   How to use   Ingredients   Customer Reviews   Q & A  

What is Nature's Variety Instinct Raw Frozen Diet (Chicken)?

Instinct is a delicious line of raw food diets consisting of 95% meat, organ meat, and bones. The additional 5% includes vegetables, fruits, and other whole foods. This combination of quality meat and natural foods helps to provide nutrition similar to what your pet would eat in their natural habitat. Instinct contains no grain or gluten, which makes this food a perfect choice for pets with food allergies. Instinct's Raw Diet formulas are also the first and only Raw Diet to be scientifically substantiated as complete and balanced by AAFCO's (Association Of American Feed Control Officials) nutritional Protocol Feeding Trials. All ingredients in Instinct Raw Frozen Diet are sourced in the U.S.A. The Raw Food is made under the strictest quality and food safety standards, including High Pressure Pasteurization (HPP). More information on High Pressure Pasteurization. Note: Instinct requires FedEx Priority Overnight ($19.99 on most orders).
Instinct Raw Pet Food
Click on links below to see different Nature's Variety Instinct Raw Frozen medallions or patties:

  Nature's Variety Instinct Raw Frozen Chicken Medallions
  Nature's Variety Instinct Raw Frozen Chicken Patties
For: Dogs and Cats
Complete and balanced for all life stages and all breeds.
Recommended by veterinarians for pets with allergies.
Convenient and ready to serve.
Grain free and gluten free.
Helps normalize underweight or overweight pets.
Decreases shedding, hot spots, and other skin issues.
Smaller stools, less waste cleanup.
Higher energy levels (No fillers or preservatives to cause lethargy).
1 year shelf life (freezer).
Pets love it!
Comes as frozen medallions or patties

How it works:
Feeding your pet Instinct Raw Diet replaces your pet's everyday kibble or canned food. The food is kept in the freezer and you only remove the portion of food you plan on feeding your pet. For morning feeding, take out the medallions or patties the night before and for evening feeding, take the medallions or patties out in the morning. Serve cold when it is feeding time.

There's no need to worry about feeding your pet a raw diet because Nature's Variety uses a process known as High Pressure Pasteurization (HPP) for safety. HPP kills pathogenic bacteria through high-pressure, water-based technology. This process applies uniform amounts of pressure eliminating food pathogens without losing vital nutrients or altering the food's freshness. HPP is a USDA-approved, 100% natural process, and is allowed for use on organic and natural products.

Wash hands before and after handling raw diets to prevent contaminating the food. Instinct Raw Frozen Diet is not recommended for dogs with immune system problems or pancreatitis.

Tips on serving:

Keep raw medallions or patties frozen until ready to defrost. For morning meals, defrost the night before. For evening meals, defrost in the morning.
Defrost your pet's daily portion by thawing it in a covered container in the refrigerator. (Medallions take about 4-6 hours and patties take about 8-10 hours to defrost in the refrigerator.)
Serve thawed medallions or patties in your pet's stainless steel dish. Food should still be cold to the touch when served.

Tips on handling:

Keep frozen until ready to defrost.
Wash hands before handling raw diets to prevent contaminating the food.
For maximum food safety and freshness, defrost your pet's daily portion by thawing it in a covered container in the refrigerator. For ideal food safety, product should still be cold to the touch when served.
Keep raw meat and poultry separate from other foods. Use hot, soapy water to wash working surfaces, utensils (including cutting boards, preparation areas, and feeding bowls), hands, and any other items that touch or come into contact with raw meat or poultry.
If your pet does not consume all the food presented within 30 minutes, remove any leftovers and discard.
A 3 lb. bag of Instinct Raw Frozen Diet Chicken Medallions contains approximately 48 meat medallions and a 6 lb bag contains approximately 96 meat medallions. Each meat medallion weighs approximately 1 oz.
A 6 lb. bag of Instinct Raw Frozen Diet Chicken Patties contains approximately 12 patties and each patty weighs approximately 8 oz.
Tip: Use hot, soapy water to wash your hands and your pet's bowl after each feeding.
Pet Weight Activity Level Recommended Serving
(Ounces per day)

Dogs and Cats
(One meat medallion is 1 oz.)
(One patty is 8 oz.)

5-15 lbs Less Active or Overweight 2 oz - 4 oz
Active Adult

3 oz - 6 oz

Puppies/Kittens; Pregnant & Nursing Females

4 oz - 12 oz

16-25 lbs Less Active or Overweight 4 oz - 6 oz
Active Adult

6 oz - 9 oz

Puppies/Kittens; Pregnant & Nursing Females

12 oz - 16 oz

26-50 lbs Less Active or Overweight 6 oz - 9 oz
Active Adult 9 oz - 14 oz
Puppies/Kittens; Pregnant & Nursing Females 16 oz - 24 oz
51-100 lbs Less Active or Overweight 9 oz - 15 oz
Active Adult 14 oz - 22 oz
Puppies/Kittens; Pregnant & Nursing Females 24 oz - 39 oz
101+ lbs Less Active or Overweight 15+ oz
Active Adult 22+ oz
Puppies/Kittens; Pregnant & Nursing Females 39+ oz

Storage: Keep frozen until ready to be defrosted for feeding. Instinct lasts up to one year in the freezer.
Nature's Variety - Instinct Raw Diet Chicken Formula:
Chicken, Raw Ground Chicken Bone, Turkey, Turkey Liver, Turkey Heart, Apples, Carrots, Butternut Squash, Ground Flaxseeds, Montmorillonite Clay, Chicken Eggs, Broccoli, Lettuce, Spinach, Dried Kelp, Apple Cider Vinegar, Parsley, Honey, Salmon Oil, Olive Oil, Blueberries, Alfalfa Sprouts, Persimmons, Duck Eggs, Pheasant Eggs, Quail Eggs, Inulin, Rosemary, Sage, Clove.

Guaranteed Analysis: Amount
Crude Protein (min) 13.0%
Crude Fat (min) 6.0%
Crude Fiber (max) 2.0%
Moisture (max) 68.0%

Other Nutritional Data Amount
Carbohydrates 2.05%
Linoleic Acid (Omega 6) 0.999%
Linolenic Acid (Omega 3) 0.249%
Arachidonic Acid 0.115%

Vitamins Amount
Vitamin A 12161.55 IU/kg
Thiamin 1.60 mg/kg
Riboflavin (Vitamin B2) 2.39 mg/kg
Niacin (Vitamin B3) 36.54 mg/kg
Pantothenic Acid 10.12 mg/kg
Pyridoxine (Vitamin B6) 2.02 mg/kg
Folate 408.85 mg/kg
Vitamin B12 0.03 mg/kg
Vitamin D 240.00 IU/kg
Vitamin E 9.60 IU/kg

Minerals Amount
Calcium 0.320%
Copper 1.60 mg/kg
Iron 145.04 mg/kg
Magnesium 0.026%
Manganese 2.40 mg/kg
Phosphorus 0.256%
Potassium 0.192%
Selenium 0.127 mg/kg
Sodium 0.067%
Zinc 24.00 mg/kg

Amino Acids Amount
Arginine 0.802%
Cystine 0.352%
Histidine 0.322%
Isoleucine 0.557%
Leucine 0.867%
Lysine 0.929%
Methionine 0.300%
Phenylalanine 0.467%
Threonine 0.490%
Tyrosine 0.375%
Tryptophan 0.129%
Valine 0.589%
Taurine 0.064%
Instinct Raw Frozen Diet Chicken 4.1 5 7 7
Love! I love feeding my dog this raw diet. I understand some people may think that it is overpriced, but at the end of a busy day it is convenient to have everything prepared and know that I just have to thaw out the food. My dog loves it and I am at ease knowing that it is superior quality food that has been prepared in a clean environment for her. Highly recommend this food, especially to those pet parents who want to feed their animals a raw diet and don't have the time to prepare it for them. 10/09/2012
The Best Cat Food! My 17 year old cat started refusing to eat kibble 6 months ago. Canned food made him throw up and gave him Diarrhea. He's a long and tall cat and got down to 7.2 pounds, didn't play or do much anymore. I thought he was dying. I went into a Natural Pet Food store and the owner recommended this product....he is now 9 lbs!! and running around the house like a kitten, jumping up in my lap, purring and constantly talking to me. No more throwing up or diarrhea AT ALL! The BEST Diet for your cat or dog :) 01/21/2012
Life Saver! My little man suffers from idiopathic epilepsy. This means he has seizures for no reason. We have been to countelss vets, had MRI's and spinal taps done, with nothing working. The vets wanted to put him on phenobarbital this would mean that he would have to be on this for the rest of his life and he would have to have blood test all the time. We really didn't want to go this route, I wanted to know the cause! Finally we went to an AMAZING vet in Beaver, PA and he found out that my little one is allergic to wheat and he suggested this food. We switched him and the change was immediate! He had so much more energy his skin rashes cleared up and the epilepsy.....yep its not a concern. I has been over 10 months with no episode. THANK YOU!!! 12/28/2011
they'll eat it i feed it to my three cats every couple of days. when they're not eating this, they're eating canned grain-free food. they have no problem switching between the two although one of the cats will look at me as if to ask if anything else is available. it is a major adjustment for many animals to go from their previous feeds to something like this. don't expect them to love it right away. it's like a human's love of bleu cheese. it's cultivated. it does result in much shinier coats with less shedding. 10/27/2011
worst purchase ever tried to feed this to 5 different dogs none of them would eat it 10/17/2011
10 Questions · 11 Answers

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I have an over weight Dachshund, she's at 17lbs and should be at about 15lbs according to my vet. She is a medium size, How much would I need to feed her to keep her healthy yet lose and maintain a good weight ? we are seniors and don't get much walking done daily
1 year, 3 months ago
Key West, Fl
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My mother-in-law had doxies: and they do like their treats. Firstly, cut treats in half, stop giving "people food", and give a little more attention/loves.Try to increase play time, chasing toys, etc. That's good exercise if you can't get out much. That's the easy part; after consulting with your Vet, you might try feeding a SMALL amt. of daily food in the morning, and the remaining amt. of daily food for dinner. I try to keep on schedule, so my dog & cat have dinner at the same time each day. The amount to decrease depends on dog 's size and wt. guidelines. It can help to measure the food, also make sure there is plenty of fresh water available all day long. For my dog, I cut back on the amount of canned food I added to his kibble at dinner, and added a tablespoon or 2 of cooked vegetables (peas, carrots, sweet potatoes), plain brown rice, and maybe a little chopped sprig of parsley (good for breath!) if you want. Vegetables add bulk, but not many calories to his dish, and he always cleaned his plate. Good luck to you!
1 year, 3 months ago
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I have 2 kittens that are 5 months and 4 months old. How many medallions are in a 3 lb bag and how often are they fed the medallions and how much?

1 year, 5 months ago
Answer this question


Thank you for your question Twiggy. There are approximately 48 medallions in a 3lb bag. Depending on your kitten's weight each medallion is 1oz. Due to its perishability, your kittens should be fed 2x per day with the amount of food divided among each feeding. If the medallions are not finished, either discard or refrigerate.
1 year, 5 months ago
Chris B PetMed Pro
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1 year, 5 months ago
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I would wait until the puppy is 7 or 8 weeks old.
1 year, 5 months ago
Apple Valley, MN
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Thank you for your question Angie. Yes, it is safe to feed your little furry buddy Instinct Raw Frozen Diet Chicken.
1 year, 5 months ago
Chris B PetMed Pro
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I have a cat that has early onset thyroid disease. I am looking for a tasty cost effective pet food for him that is extremely low in iodine. Any information on this would be extremely helpful.
2 years ago
Denver, Colorado
Answer this question


Thank you for your question, the iodine content per ounce is 0.017 mg/kg.
Here is the nutrition information for this product:
65 per oz
Guaranteed Analysis
Crude Protein (min): 13.0%
Crude Fat (min): 6.0%
Crude Fiber (max): 2.0%
Moisture (max): 68.0%
Other Nutritional Data
Carbohydrates: 2.05%
Linoleic Acid (Omega 6): 0.999%
Linolenic Acid (Omega 3): 0.249%
Arachidonic Acid: 0.115%

Vitamin A: 12161.55 IU/kg
Thiamin: 1.60 mg/kg
Riboflavin (Vitamin B2): 2.39 mg/kg
Niacin (Vitamin B3): 36.54 mg/kg
Pantothenic Acid: 10.12 mg/kg
Pyridoxine (Vitamin B6): 2.02 mg/kg
Folate: 408.85 mg/kg
Vitamin B12: 0.03 mg/kg
Vitamin D: 240.00 IU/kg
Vitamin E: 9.60 IU/kg
Calcium: 0.320%
Copper: 1.60 mg/kg
Iron: 145.04 mg/kg
Magnesium: 0.026%
Manganese: 2.40 mg/kg
Phosphorus: 0.256%
Potassium: 0.192%
Selenium: 0.127 mg/kg
Sodium: 0.067%
Zinc: 24.00 mg/kg
Amino Acids
Arginine: 0.802%
Cystine: 0.352%
Histidine: 0.322%
Isoleucine: 0.557%
Leucine: 0.867%
Lysine: 0.929%
Methionine: 0.300%
Phenylalanine: 0.467%
Threonine: 0.490%
Tyrosine: 0.375%
Tryptophan: 0.129%
Valine: 0.589%
Taurine: 0.064%
2 years ago
Chris B PetMed Pro
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I have heard that when you feed raw food, one concern is that Taurine levels can be too low and thus need to be supplimented...
2 years, 6 months ago
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Raw food for a dog? Dogs are related to the wolf and can be fed raw food. I know of a woman in Cali who breeds dogs and only feeds them raw, wholesome foods. I would look to her for advice. She is an expert when it comes to food for fido. Feeding your dog a raw diet can also alter their personality, often for the better. Do some research, you will find contradicting information but use your own judgment. Good Luck!
2 years, 4 months ago
North Central Fl
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This information sheet is for educational purposes only and is intended to be a supplement to, and not a substitute for, the expertise and professional judgment of your veterinarian. The information is NOT to be used for diagnosis or treatment of your pet. You should always consult your own veterinarian for specific advice concerning the treatment of your pet. The information is not intended to cover all possible uses, directions, precautions, warnings, allergic reactions, drug interactions or adverse effects, nor should it be construed to indicate that use of a particular drug is safe, appropriate or effective for your pet. It is not a substitute for a veterinary exam, and it does not replace the need for services provided by your veterinarian.
Note: Any trademarks are the property of their respective companies.
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